The founder of Fashion and Music, Jan de Bloois, initiated in  2011  the model agency He is a passionate fashion photographer and a lover of (live) music. APmodels is beyond an agency: a network for models where we manage a close group of talented models who works for talented designers. Since Jan is always creating new ideas, around 2014 he started with the preparations for Fashion and Music. He registered the idea and the label and contracted designers and artists for the first event in Rotterdam, march 7th 2015 at Grounds.